Sensor Tower & MAAS: The Dawn of the New-Age Consumer


Sensor Tower and MAAS’s India and SEA teams are coming together to chat through the changing eCommerce landscape and trends in India and Southeast Asia.





Don't miss Ankit Rawal, Surabhee Gupta, Kabeer Chaudhary, Prajakta Rathe, and Tom Cui on Friday, November 19 at 3:30 PM SGT / 1:00 PM IST for this webinar as they discuss:
The India & APAC market increasingly becoming mobile-first economies
Increased penetration of mobile beyond Metros giving rise to newer customer groups
How the holiday season is driving shopping behavior and trends
And more!
About our speakers:

Tom Cui is a data-driven business leader who is passionate about building technology companies. Currently, he is the Managing Director for the APAC region at Sensor Tower, where he spends most of his time helping customers grow in the mobile app economy. Outside of his day job, Tom is an avid golfer and basketball player!

Ankit Rawal is a Senior Director of Sales & Marketing at MAAS. Over his 15+ years of experience, he has worked across both bigger companies from Microsoft & Oracle to startups like InMobi & Affle. His expertise lies in converting white spaces into sustainable business revenues across several Emerging markets (IN, SEA, MEA, LATAM, CIS). Prior to MAAS, he was at InMobi where he was GM-India in the last remit, spending 6.5 years from the early founding days. A prolific columnist & writer, a mindful practitioner who teaches digital marketing at various B schools.

Surabhee Gupta has over 16 years of experience in Digital Marketing. Surabhee is a high energy passionate person with expertise in digital transformation & brand strategies, marketing automation & analytics, martech & fintech projects, executing big ideas even during crises, creating innovative solutions for customer retention & acquisition, and finally building & nurturing new minds towards success.

Kabeer Chaudhary is a digital marketing leader with 15+ years of experience in the advertising industry. As Managing Director APAC at M&C Saatchi Performance, Kabeer is responsible for the performance of the agency across the region guiding a team of over 100 people to deliver impactful results for clients and building strong relationships with partners across the diverse markets in Southeast Asia. Passionate about the growing role of technology in advertising, from the methods of planning and buying to the way marketing data is measured and attributed, Kabeer is regularly involved in speaking engagements and has been selected as one of LinkedIn Power Profiles for his unique ability to simplify the digital jargon.

Prajakta Rathe leads paid performance marketing at MyGlamm for all brands under The Good Glamm Group with a team full of budding digital marketers. She started her digital marketing journey over a decade back through SEO and at once, began studying, understanding, and teaching paid digital marketing concepts to herself. The longest stint of her career was at BookMyShow where she began as a Sr. SEO executive and scaled up to conclude as a Senior Manager - Performance Marketing. During 6 long years at BMS, she handled everything under the Digital Marketing umbrella, viz. SEO, Brand Building, Performance Marketing, client relations, and more. Additionally, she has also taught and mentored MMS students at NMIMS where she was a visiting faculty for their Brand Management course. Alas, she made her entry in the beauty industry with SUGAR Cosmetics where she was solely responsible for revenue & sales through paid marketing.




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