Inside the App Store Download Sources 2021 Report

  • See the percentage breakdowns of App Store downloads from search, browse, app referrals, and web referrals.

  • Compare download sources across a variety of app characteristics including games vs. non-games, free vs. paid, and more.

  • Study how download sources have changed over time, including the rise of app referrals for mobile games.

  • Analyze download source trends by the number of months its been since an app launched.

  • Benchmark primary download sources by app category, game category, and game genre over the past three years.

About Store Intelligence

Sensor Tower's Store Intelligence leverages billions of data points to offer unparalleled analysis for millions of apps and thousands publishers in all major countries and categories. 

Our metrics enable you to understand not only how apps are performing in the marketplace overall, but drill down further to the oncoming trends and signals to help your company stay ahead of the competition. Implement your findings and supercharge your mobile app's maturity in this rapidly shifting ecosystem.

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