Launched in 2011, Duolingo has become the premiere free-to-use platform to learn a foreign language online. Duolingo came to Sensor Tower in 2019, well after the company had already become a leader in the mobile education industry.
In analyzing strategies to better approach growing Duolingo globally, the team had a significant challenge: the overall education landscape had no blueprint for the kind of global mobile expansion Duolingo sought to accomplish. Second, while Duolingo originally sought inspiration from the leading category in mobile sophistication, Games, the hypercasual and IAP-focused models in that category didn’t necessarily align with the company’s overall goals.
Crucial conversations based on findings from Sensor Tower helped the Duolingo team develop brand new strategies on how to engage marketing for regional audiences and expand important content initiatives to a global audience.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]
LandingSumo
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]
LandingSumo
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.