Kabam + Sensor Tower

Founded in 2006, Kabam has steadily grown for more than a decade to become a prolific developer and publisher of a wide variety of mobile games. Kabam has been a long-time Sensor Tower customer, joining in 2014 to understand their catalogue’s performance across App and Ad Intelligence, and later expanding to having the full suite of Sensor Tower products.

The launch and growth path of Shop Titans had its fair share of hurdles, as a brand-new mobile game with no other media tie-ins. Shop Titans required building an entirely new user base from scratch, while also attempting to smartly differentiate from the rest of the ultra-competitive mobile gaming landscape.

With Sensor Tower data, Shop Titans has been outperforming targeted competitors post-launch: the game is receiving 8% more downloads than its next closest competitor and is one of the few titles that has crossed seven figures in monthly revenue in the same time period.