Sensor Tower & Kwalee: Growth & Trends in Hypercasual Games


Hypercasual games continue to dominate the top charts, in fact, eight out of ten of the top 10 new games in Q1 2021 were of the hypercasual subcategory. With no slowdown in sight, we decided to team up with a top publisher in the space to chat about growth, movement, and everything that’s “behind the scenes” within the industry.





Join David Darling and Craig Chapple as they discuss:
The growth of the hypercasual games industry, plus how it’s evolved and impacted the rest of the gaming space
Ideation and prototyping within hypercasual games
The impact of IDFA on the hypercasual sector
And more!
About our speakers:

David Darling has been a key architect of the UK games industry since co-founding Codemasters with his brother in 1986, launching classic gaming series such as Micro Machines, Dizzy and Colin McRae Rally along the way. Now CEO and founder of Kwalee, one of the world’s most successful hypercasual game publishers, David is still innovating after decades in the industry and he remains as committed as ever to bringing great games to millions of players around the world.

Craig Chapple is Mobile Insights Strategist, EMEA, at mobile intelligence firm Sensor Tower, provider of data and insights needed to master the mobile app ecosystem. He previously served as Senior Editor at PocketGamer.biz and has worked in the games industry for over nine years.




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