How McDonald's Celebrity Partnerships Drive Mobile Growth

After decades without celebrity endorsements, McDonald’s released the Travis Scott Meal in September of 2020 for a month-long run. The event was quickly followed by a meal tied to Colombian reggaeton artist, J Balvin, from October to November 2020. Mcdonald’s returned to the world of collaborations with the pop group BTS and ran the meal from May 26 to June 20, 2021.

McDonald’s remained committed to investing in digital campaigns to drive interest. In this whitepaper, we combined Sensor Tower and Pathmatics data to break down McDonald’s paid campaigns for these celebrity collaborations, and the net result it has had on the company’s mobile app in the United States.

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WE ARE TALKING ABOUT...

17
September 18, 2014

The Awful Truth

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David Starr

LandingSumo

16
August 29, 2014

Try Harder!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]

Carol Diaz

LandingSumo

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

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When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

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When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

License & Copyright

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Mark Turin

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