Sensor Tower & Phiture:
Market Penetration for New Apps in EMEA


Four European countries exceeded $1 billion in consumer spending in 2020, a number that will nearly triple by 2025. In fact, Europe is expected to be the growth leader in consumer spending over the next few years. As the region proves to be a hot market for mobile, understanding the competitive landscape and the strategies behind launching new apps will be the key factors for success.





Join Chandricka Sharma, Skylar Grabecz, and Nick Sayce on Thursday, March 11 at 11 AM CET as they discuss:
The fundamentals of a competitive market and market opportunities in European countries
Category-specific growth by downloads and revenue, and how that is impacted by ASO
Case examples from top trending apps in Europe
And more!
About our speakers:

Chandricka Sharma joins Phiture’s growing Performance Marketing Team and brings experience in Search Engine Advertising, and Apple Search Ads from Audibene and Hocaboo. She holds a Master’s degree in Marketing and Digital Media, and has a love for cooking and music which means her weekends are always full of food and tunes.

Skylar Grabecz is an ASO Consultant at Phiture hailing from sunny LA. Having studied Marketing in the US, he gained a wealth of work experience from roles in Taiwan and Berlin. An avid language learner in his spare time (he speaks Chinese and Spanish), you can also find him enjoying a game of Yahtzee out of office hours.

Nick Sayce is an Account Manager at Sensor Tower with extensive experience helping global brands optimise their mobile app and mobile marketing strategies. A former chef, Nick spends his free time experimenting with new recipes and sharing his dishes.




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