Worldwide consumer spending in mobile is projected to reach over $170 billion by 2024, more than double the $85 billion from 2019. Downloads are also expected to continue growing up and to the right, with more than 180 billion new app downloads expected by 2024. As consumer habits shift more and more towards mobile, it’s essential for mobile-first companies to supercharge their sales strategy for growth.
About our speakers:
Maggie Ngai is a Senior ASO consultant at Phiture with extensive experience to help various big brands optimize the visibility and conversion of their apps in both the App Store and Google Play through Apple Search Ads, CRO experimentation, keyword optimization processes, and more.
Parv Bhargava is an experienced ASO consultant at Phiture, adept in delivering large-scale digital strategies for clients across various verticals through both organic and paid marketing channels.
Lauren Hockenson is the Content Marketing Manager at Sensor Tower, where she oversees platform-level messaging and materials that help consumers better understand mobile analytics.
Randy Nelson leads a team of dedicated market insights analysts and strategists at Sensor Tower, providing up-to-the-minute context around the mobile app ecosystem to the world’s top companies and media outlets.
