Inside the State of App Engagement Report

  • Check out Sensor Tower's first ever State of App Engagement report, covering the latest trends in key usage metrics including active users, time spent, and retention.

  • Discover how COVID-19 impacted monthly active user (MAU) growth trends in categories like Business, Health & Fitness, and Travel.

  • See how the emergence of top Battle Royale games like PUBG Mobile and Garena Free Fire have made the Shooter genre the fastest growing game genre by MAU.

  • Explore average session count, session duration, and time spent benchmarks by category and game genre.

  • Dive into retention trends over time and see how the rise of Hypercasual games has affected retention rates for gaming.

About Store Intelligence

Sensor Tower's Store Intelligence leverages billions of data points to offer unparalleled analysis for millions of apps and thousands publishers in all major countries and categories. 

Our metrics enable you to understand not only how apps are performing in the marketplace overall, but drill down further to the oncoming trends and signals to help your company stay ahead of the competition. Implement your findings and supercharge your mobile app's maturity in this rapidly shifting ecosystem.

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