State of Dating Apps 2021

  • See a full market overview of download and growth trends for Dating apps in the U.S.

  • Learn about performance for the category amid the pandemic, from revenue growth to search ad bidding trends.

  • Understand the strategy of traditional dating apps like Bumble and Tinder, and catch up on a case study about Hinge and its promising trajectory.

  • Read about how younger users are disrupting the space and driving app publishers to introduce new features such as live streaming.

  • Analyze the various advertising strategies executed by top dating apps, with a special look into Bumble's strategy.

About Store Intelligence

Sensor Tower's Store Intelligence leverages billions of data points to offer unparalleled analysis for millions of apps and thousands publishers in all major countries and categories. 

Our metrics enable you to understand not only how apps are performing in the marketplace overall, but drill down further to the oncoming trends and signals to help your company stay ahead of the competition. Implement your findings and supercharge your mobile app's maturity in this rapidly shifting ecosystem.

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