The State of OTT Advertising in the U.S.

An Analysis of OTT Ad Spending Trends and Top Advertisers

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As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands as they cut the cord.

 

Between October 2021 and January 2022, U.S. OTT ad spend reached $4 billion and accounted for 13% of the $32 billion total digital ad spending.

 

Our report will dive into:

 

- Top advertisers/brands and trends across Financial Services, Food & Beverages, and Food & Drink Services

- Streaming service demographic analysis (Hulu, Pluto TV, Tubi, Peacock, and Paramount+)

- Target advertiser’s OTT ad spend and video duration strategies vs. its competitors

- And much more

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Top agencies use Pathmatics Explorer to:

• Expand budget and inform campaign decisions: 20% of agency clients agreed to run new campaigns based on Explorer data

 

• Drive new business: Clients reported closing an average of two new customers annually with 10% of new business billings attributed to Pathmatics

 

• Consolidate their toolkit: Pathmatics saves top agencies an average of $20k each year

WHAT IS INCLUDED IN THIS BOOK?

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WE ARE TALKING ABOUT...

17
September 18, 2014

The Awful Truth

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]

David Starr

LandingSumo

16
August 29, 2014

Try Harder!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]

Carol Diaz

LandingSumo

FREQUENTLY ASKED QUESTIONS

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Why use Lorem Ipsum?

When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

How many variations exist?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Is safe use Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

When can be used?

When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

License & Copyright

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Mark Turin

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

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