The State of Social Advertising in Europe 2022

An Analysis of Social Ad Spending Trends and Top Advertisers

state of social advertising in europe

According to Pathmatics data, advertisers in Europe’s big five (the United Kingdom, Spain, Italy, France, and Germany) spent nearly $1.5 billion per month on social channels from May 2022 through August 2022.

  

Our report will cover:

 

- An overview of social ad spending trends and top advertisers in Europe

- Explore market share among the top social apps (Facebook, Instagram, TikTok, and Snapchat)

- Recent social creative strategies from target advertisers like Amazon Music and Spotify

- A breakdown of social channels by top mobile game publishers

- Correlation between social ad spending and new app downloads

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Top agencies use Pathmatics Explorer to:

• Expand budget and inform campaign decisions: 20% of agency clients agreed to run new campaigns based on Explorer data

 

• Drive new business: Clients reported closing an average of two new customers annually with 10% of new business billings attributed to Pathmatics

 

• Consolidate their toolkit: Pathmatics saves top agencies an average of $20k each year

WHAT IS INCLUDED IN THIS BOOK?

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WE ARE TALKING ABOUT...

17
September 18, 2014

The Awful Truth

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David Starr

LandingSumo

16
August 29, 2014

Try Harder!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]

Carol Diaz

LandingSumo

FREQUENTLY ASKED QUESTIONS

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Why use Lorem Ipsum?

When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

How many variations exist?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Is safe use Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

When can be used?

When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

License & Copyright

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Mark Turin

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

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